
49th International Annual Conference 2023 - Building bridges
A warm welcome to the IMA 49th International Annual Conference, which will be held in the captivating city of Cape Town, South Africa on October 27, 9.00-17.00 SAST.
Click to read more and sign up
This takes you to the Lyyti sign-up website where all the content about the conference can be found - and this is also where you sign up.
The conference, themed "The Management Assistant as Company Culture Ambassadors," will focus on the vital task of "Building bridges" within your role, drawing inspiration from esteemed experts in the field.
This conference is of significant importance as it marks a milestone for IMA, being the first conference held outside of Europe since its establishment in 1974. Don't miss this exceptional opportunity to explore the enchanting South Africa rich in culture and diversity within a secure and inspiring community. Not only will we foster connections and collaboration within our professional roles and the IMA network, but we will also forge connections between continents. The image of the Nelson Mandela bridge in the event image symbolizes that.
The conference program features distinguished keynote speakers who will delve into crucial aspects of nurturing a positive company culture. Topics covered include the significance of valuing diversity, promoting inclusivity, fostering teamwork, enhancing employee engagement, and encouraging collaboration.
By attending this event, you will be inspired, engaged, motivated, and gain invaluable insights into how you, as a Management Assistant, can contribute effectively and productively as a "Company Culture Ambassador." Join management support professionals from over 20 countries for a rewarding professional and personal experience.


Century City Conference Centre - our venue
The conference venue is Century City Conference Centre. We have different hotel options for you - you find them on the sign-up website.

Cultural- and Networking tours
IMA South Africa has a fantastic partner in Turners who handle all the offered cultural and networking tours. Since they are local to the area, they have a lot of destination information on their homepage - please take a look at it on the link below.
These tours are organised for you as an IMA conference participant - they are booked through Turners, link will be provided on the event website.
Wednesday, Oct 25
08:00 – 12:30 Morning Cape Town City, Table Mountain and Noon Gun Tour
08:15 – 18:00 Full Day Cape Point and Cape of Good Hope Tour
08:15 – 18:00 Full Day Winelands Tour
Thursday, Oct 26
08:00 – 12:30 Morning Cape Town City, Table Mountain and Noon Gun Tour
08:45 – 12:45 Morning Township Tour
Saturday, Oct 28
14:00 – 18.00 Half Day Winelands Tour
Sunday, Oct 29
08:00 – 12:30 Morning Cape Town City, Table Mountain and Noon Gun Tour
08:15 – 18:00 Full Day Cape Point and Cape of Good Hope Tour
08:15 – 18:00 Full Day Winelands Tour
Why should you attend - what's in it for you and your company
We have created a business case letter for you which will hopefully make it easier for you to convey the message of why you should attend and what it will bring your company. You can also download a pdf of the entire conference program that you can attach to your business case letter to your manager.
Business case letter for members
Business case letter for non-members
Get the flavour of South Africa - watch this video
Watch the replay of the webinar held 20 June 2023 - teaser about the conference.

Want to be our sponsor?
For each conference we invite sponsors to join us - if you are interested, please take a look at this document explaining the possibilities.